Alex Strohl

Alex Strohl

alexstrohl

IDay 17. LESSONS in Commercial Photography — The Huayhuash range in the Peruvian Andes has been on my mind ever since I saw it on a magazine years ago. Canon had reached out about shooting a new camera release so I immediately thought of going to this place for it. I always think back of this trip as my biggest lesson in commercial photography, here’s why: Back then, there wasn’t a lof of information about this through hike. There were reports of people getting mugged, a hiker even got shot and killed there. Instead of listening to all the horrible news, I tried to approach it logically. If we have the right guides with the best local knowledge, we may be able to pull it off. It seemed that only a few limited spots were problematic. So I found Damian on an official guide site, spoke to him on the phone, and he was confident we could pull it off. He even offered to assemble a crew for us so we didn’t have to worry about any logistics. It seemed over the top but OK. Damian and his crew picked @isaacsjohnston and I at the Lima airport and drove us all the way to the mountains for our hike. All in all we had our our guide, driver, Justino the cook, and Justo, the donkey handler. Initially I had reservations about having the logistics taken away from me… it felt like I was losing control over the trip but in end, I’m so happy I did. When reflecting on that experience, everything went perfectly. Although a guy in a balaclava did try to steal my watch at the top of some mountain pass. After respectfully declining to give him my watch, he disappeared. I’ll never know if he was armed or not but it was a moment for sure.. That was one of my first camera assignments and I’m so happy I hired the full crew. All we had to worry about was making the best images possible while the crew took care of everything else. Without that logical approach, and the team, we would have never pulled it off. Now I always look for the right people to take care of the things that get in the way of image making so I can focus on what I do best…

04.18 03:05

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