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Contrast and continuity. Unveiled at the Gucci Archive in Florence, the Cruise 2026 collection reflected layered influences—past and present woven through form, texture, and gesture. Soundtrack by Frédéric Sanchez @studiofredericsanchez ‘Ti prego amami,’ ‘Metti una sera a cena,’ and ‘La Lucertola’ written by Ennio Morricone ‘La leçon particulière (II)’ (F. Lai/C. Gaubert) - Francis Lai ‘Footprints On The Moon’ - Johnny Harris ‘State of Contraction’ - Barry Adamson ‘Selenge’ (M. Shrager/C.Dessberg) - Céline Dessberg #GucciCruise26

05.16 21:18

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Seen on the Cruise 2026 runway at the Gucci Archive: Intricate embroideries and embellishments reflect the cinematic language of the House in the new collection, alongside handbags with archival inspirations and a vanity style design. #GucciCruise26
Cruise 2026 moves between eras and expressions, grounded in a distinctive sense of style. The collection introduces the Gucci Giglio handbag, an ode to Florence and to the giglio – the Italian word for lily and the stylized emblem that has long symbolized the city – now available exclusively online. #GucciCruise26
In a meaningful gesture, the Cruise 2026 show entered Piazza Santo Spirito, folding into the streets of Florence and underscoring the interwoven identities of Gucci and its founding city – marking the beginning of a new journey. Soundtrack by Frédéric Sanchez @studiofredericsanchez ‘Ti prego amami,’ ‘Metti una sera a cena,’ and ‘La Lucertola’ written by Ennio Morricone ‘La leçon particulière (II)’ (F. Lai/C. Gaubert) - Francis Lai ‘Footprints On The Moon’ - Johnny Harris ‘State of Contraction’ - Barry Adamson ‘Selenge’ (M. Shrager/C.Dessberg) - Céline Dessberg #GucciCruise26
Revealed at the Gucci Archive in Florence and continuing into Piazza Santo Spirito, the new Cruise 2026 collection embodies a variety of expressions that have evolved over time, presented in a playful mélange that ranges from the minimal to the maximal. Soundtrack by Frédéric Sanchez @studiofredericsanchez ‘Ti prego amami,’ ‘Metti una sera a cena,’ and ‘La Lucertola’ written by Ennio Morricone ‘La leçon particulière (II)’ (F. Lai/C. Gaubert) - Francis Lai ‘Footprints On The Moon’ - Johnny Harris ‘State of Contraction’ - Barry Adamson ‘Selenge’ (M. Shrager/C.Dessberg) - Céline Dessberg #GucciCruise26
Gucci is Florence, Florence is Gucci. In a tribute to the House’s founding city, the Cruise 2026 fashion show took place at Palazzo Settimanni within the Gucci Archive, a living, breathing space that informs the past, present, and future of Gucci. Soundtrack by Frédéric Sanchez @studiofredericsanchez ‘Ti prego amami,’ ‘Metti una sera a cena,’ and ‘La Lucertola’ written by Ennio Morricone ‘La leçon particulière (II)’ (F. Lai/C. Gaubert) - Francis Lai ‘Footprints On The Moon’ - Johnny Harris ‘State of Contraction’ - Barry Adamson ‘Selenge’ (M. Shrager/C.Dessberg) - Céline Dessberg #GucciCruise26
The Archive is a core, the Archive is history, the Archive is an engine that propels a new era. CRUISE 2026 FASHION SHOW Live today at 7:30 p.m. CEST Gucci Archive, Florence #GucciCruise26
Postcards from the Archive, traces of a living history. CRUISE 2026 FASHION SHOW Live tomorrow at 7:30 p.m. CEST Gucci Archive, Florence #GucciCruise26
Left as it was. Felt as it is. CRUISE 2026 FASHION SHOW May 15 at 7:30 p.m. CEST Gucci Archive, Florence #GucciCruise26
Matching the serenity of the Parisian sky, the Gucci Softbit arrives in a new colorway for the season, presented in a visual story made with Vogue France. #GucciSoftbit #MayaWigram #VogueFrance
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