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Life is but a dream in a new visual story created in collaboration with W Magazine, featuring Daisy Edgar-Jones in the Gucci Lido collection.    #GucciLido #DaisyEdgarJones #WMagazine

06.14 01:00

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Gucci Lido moments with Daisy Edgar-Jones for W Magazine in pieces from the new collection including the GG Marmont in pastel shades. ⁣ ⁣ #GucciLido #GGMarmont #DaisyEdgarJones #WMagazine
Summer with Daisy. ⁣ ⁣ Daisy Edgar-Jones evokes the elegance and ease of the Gucci Lido collection in ‘Life Is but A Dream,’ a series of special images by W Magazine and the House. ⁣ ⁣ Photographer: Max Farago ⁣ Stylist: Tess Herbert ⁣ ⁣ #GucciLido #GucciJackie1961 #DaisyEdgarJones #WMagazine
The infinite journey. Believing that self-portraiture is a journey into oneself, Tadonori Yokoo shared his thoughts with the House before the opening of his latest exhibition, ‘Mikan: Myself, Incomplete.’ Located at Gucci Ginza Gallery in Tokyo, the exhibition embraces Yokoo’s philosophy that nothing is ever fully complete. Alongside the exhibition, the House also revealed ‘Incomplete Scaffolds,’ a special Art Wall by the artist on Teshima Island, a host site for Setouchi Triennale 2025, becoming the first fashion House to partner with the art festival. #GucciArtWalls #TadanoriYokoo #SetouchiTriennale
‘Mikan: Myself, Incomplete.’ The new exhibition at Gucci Ginza Gallery in Tokyo journeys through the universe of Tadanori Yokoo. Displaying signature and new pieces, the art selection delves into the artist’s concept of the ‘self’ through self-portraiture, embracing Yokoo’s never-ending journey of the incomplete. The exhibition is currently on display until August 24, 2025. #TadanoriYokoo
From Tokyo to Teshima. As the first fashion House to partner with the Setouchi Triennale 2025 art festival, Gucci collaborated with renowned artist Tadanori Yokoo on a special exhibition ‘Mikan: Myself, Incomplete’ at Gucci Ginza Gallery in Tokyo and an Art Wall entitled, ‘Incomplete Scaffolds,’ on Teshima Island. Exploring the artist’s philosophy that the essence of creativity lies in the incomplete, both the exhibition and the Art Wall reveal a unique opportunity to explore Yokoo’s inner world. #GucciArtWalls #TadanoriYokoo #SetouchiTriennale
A contemporary twist on the House’s travel heritage is featured in the new GG Monogram campaign, highlighting moments in Cannes with Kit Butler. #KitButler #GucciValigeria
Snapshots of Kit Butler evoke the modern allure of the GG Monogram alongside the House’s signature travel pieces from the Gucci Savoy collection. #KitButler #GucciValigeria
Framed by the late-day glow of the shoreline, the new campaign follows Emily Ratajkowski on an evening stroll with a new Ophidia handbag—defined by the GG Monogram and the Double G emblem. #EmilyRatajkowski #GucciOphidia
An instantly recognizable emblem—the GG Monogram traces back to the House’s early days when founder Guccio Gucci first used his initials on designs. Captured in the latest campaign, the monogrammed designs exude a fresh spirit with Kit Butler in Cannes. #KitButler #GucciValigeria
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