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Meet me at the court. A subtle 1970s feeling lingers throughout the new Gucci Tennis campaign and collection—a nostalgic nod to the era when the House debuted their first tennis-inspired pieces. #GucciTennis

05.27 18:00

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Gathered by the sea and guided by feeling, Daisy Edgar-Jones and Aliocha Schneider star in the Gucci Lido campaign, lensed by Jim Goldberg with his signature use of written reflections. Artistic Director: Riccardo Zanola Photographer: Jim Goldberg Stylist: Virginie Benarroch #GucciLido #DaisyEdgarJones #AliochaSchneider #JimGoldberg
With its signature Double G logo and ultra-soft silhouette, the GG Marmont is revealed in new hues for the season. ⁣ ⁣ #GGMarmont
Embrace the pastel days of summer with the new GG Marmont, made for seasonal statements and sunlit days. #GGMarmont
The GG Marmont goes pastel. Unveiling a fresh take on the handbag with new soft-spoken shades crafted in signature quilted leather. ⁣ ⁣ #GGMarmont
Against a sunlit court, Gucci Tennis embodies the sport’s timeless allure while highlighting the House’s connection with the world of tennis. #GucciTennis
A shared spirit of innovation and craftsmanship. Designed in collaboration with HEAD, an exclusive Speed MP racket appears in the new Gucci Tennis campaign. A true blend of technical performance and aesthetics, the racket features the emblematic Interlocking G detail on the string bed and an anti-vibration dampener. #GucciTennis #HEAD
Set within the atmosphere of a tennis club, the House’s new campaign reveals new sports-inspired ready-to-wear styles with a retro touch—from clean-cut pronounced collars on polo shirts to sleek aviators. #GucciTennis
Capturing courtside anticipation, the Gucci Tennis campaign presents a new collection with crisp tennis-inspired whites and GG Monogram duffle bags, all embellished with the House’s stylistic Web stripe. Artistic Director: Riccardo Zanola Photographer: Sam Rock Stylist: Virginie Benarroch #GucciTennis
A glance, a whisper, a minute to take it in before the match starts. Unveiling Gucci Tennis, the new campaign celebrating the allure of the sport’s lifestyle and its connection to Gucci’s heritage, dating back to the 1970s with the House’s first tennis-inspired styles. Artistic Director: Riccardo Zanola Director: Colin Solal Cardo Stylist: Virginie Benarroch #GucciTennis
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