Vogue·香港

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#BottegaVeneta 於 Intrecciato 皮革編織工藝誕生 50 周年之際，呈獻形象廣告「Craft is our Language 匠藝吾言」，由攝影師 @JackDavisonPhoto 與編舞家 @LenioKaklea 共同構思，邀請 @JulianneMoore、舒淇 @SQwhat、 @RealStrayKids 成員 I.N @I.2.N.8、Tyler, The Creator @FeliciaTheGoat，以及新任品牌大使劉俊謙 @LauChunHim.Terrance 等多元面孔參與演繹。透過「手勢」這個全球共通的語言，將來自不同文化、背景與世代的人們緊密相連。半個世紀以來，Bottega Veneta 憑藉 Intrecciato 這一標誌性工藝與其背後的價值觀，構築出獨一無二的設計語言。今回品牌透過廣告的創意概念，邀請大眾參與其中，一同探索無聲的溝通。 To celebrate the 50th anniversary of its iconic Intrecciato weaving technique, Bottega Veneta unveils the campaign “Craft is Our Language,” brought to life by photographer Jack Davison and choreographer Lenio Kaklea. Featuring a star-studded cast including Julianne Moore, Shu Qi, Stray Kids’ I.N, Tyler, The Creator, and the brand’s new ambassador Terrance Lau, the campaign delves into individual perception and cultural memory through capturing universal hand gestures, exploring Intrecciato as not only a way of making but a symbol of interconnectedness. With this innovative campaign, the brand reimagines how it connects with the world, inviting everyone to become part of this narrative about craft and connection. #voguehkfashion

05.29 21:46

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