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From the light textures of resort wear to soft-toned GG Marmont silhouettes, the Gucci Lido collection echoes the ease of long summer days. Model Photographer: Colin Dodgson ⁣ Still Life Photographer: Peter Langer ⁣ #GucciLido #GucciReMotion #GGMarmont

06.02 00:00

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In sunlit stillness, the Gucci Re-Web sneaker and Gucci Porter Light capture the rhythm of Gucci Lido.

Model Photographer: Colin Dodgson
Director: rubberband. (Jason Sondock & Simon Davis)
Still Life Photographer: Peter Langer

#GucciLido #GucciReWeb #GucciPorterLight #GucciValigeria

Soft transitions through every hour with summer-ready pieces from Gucci Lido.

Photographer: Colin Dodgson ⁣

#GucciLido #GucciTotissima

I can still smell the day, just right, not too sweet.

Aliocha Schneider stars in Gucci Lido, captured in a moment where summer stretches endlessly and stillness speaks louder than words.

#GucciLido #AliochaSchneider #JimGoldberg

Does love work best when you never have to think about it?

For the Gucci Lido campaign, Daisy Edgar-Jones steps into a Mediterranean tableau, suspended in the feeling of a never-ending summer.

#GucciLido #DaisyEdgarJones #JimGoldberg

Long conversations in ancient places.

Moments held between sun and stone with David Jonsson and Daisy Edgar-Jones for Gucci Lido, captured by photographer Jim Goldberg.

#GucciLido #DavidJonsson #DaisyEdgarJones #JimGoldberg

Gucci Lido sets the scene for a season of escape and return, with Daisy Edgar-Jones and Aliocha Schneider framed in moments that linger.

#GucciLido #DaisyEdgarJones #AliochaSchneider #JimGoldberg

The Gucci Lido campaign stars David Jonsson and Daisy Edgar-Jones in an expression of an effortless summer.

Artistic Director: Riccardo Zanola 
Director: rubberband. (Jason Sondock & Simon Davis) 
Stylist: Virginie Benarroch 

#GucciLido #DavidJonsson #DaisyEdgarJones

Gathered by the sea and guided by feeling, Daisy Edgar-Jones and Aliocha Schneider star in the Gucci Lido campaign, lensed by Jim Goldberg with his signature use of written reflections.

Artistic Director: Riccardo Zanola
Photographer: Jim Goldberg
Stylist: Virginie Benarroch

#GucciLido #DaisyEdgarJones #AliochaSchneider #JimGoldberg

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