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Inspired by the Qixi legend, Prada Brand Ambassador Chen Haoyu navigates spaces of movement and memory. Bridges become quiet witnesses to a story of timeless connection - told in Prada’s visual language. #Prada @amychen_haoyu

07.20 16:00

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Bridges as thresholds. The city as witness.
In a visual retelling of the Qixi tale, Prada Brand Ambassador Li Xian moves through Shanghai, where connection is traced through architecture, rhythm, and presence. Where movement becomes meaning.

#Prada @mr.lixian
A fleeting reunion. A journey across seven bridges.
Prada’s visual narrative reimagines the ancient legend of Qixi through the lens of contemporary Shanghai. Starring Brand Ambassadors Li Xian and Chen Haoyu, the visual narrative explores the rhythm of nearness and distance, where bridges become portals of connection - across fate, space, and time.

#Prada @amychen_haoyu @mr.lixian
Yang Zi wears Prada Days of Summer Collection in a recent issue of Harper’s BAZAAR China. The editorial was photographed by Liu Zongyuan and styled by Yu Kun.
 
#PradaEditorials #HarpersBazaarChina @yangzi_aoao @liu__zongyuan @kurtmilk
Francisco Trincão wears Prada Days of Summer Collection in a recent issue of GQ Portugal. The editorial was photographed by Élio Nogueira and styled by Mariana Pimenta.

#PradaEditorials @gqportugal #FranciscoTrincão @elionogueiraofficial @artbymp
Du Juan wears Prada Days of Summer Collection in a recent issue of Wallpaper China. The editorial was photographed by Leslie Zhang and styled by Monica Mong.
 
#PradaEditorials #WallpaperChina #DuJuan @lesliezhang1992 @mongnica
Levante wears Prada Days of Summer Collection in a recent digital cover of Marie Claire Italia. The editorial was photographed by Elisa Bryner and styled by Lorenzo Oddo. 

#PradaEditorials @marieclaireitalia @levanteofficial @elisa_bryner_ @mrlollo
Guitarrica de la Fuente wears Prada Days of Summer Collection in a recent digital cover of Vanity Fair Spain. The editorial was photographed by Rocío Ramos and styled by Joana de la Fuente.

#PradaEditorials @vanityfairspain @guitarricadelafuente @rociorramos @joanadelafuente
Emily Ratajkowski wears Prada Days of Summer Collection in a recent issue of ELLE UK. The editorial was photographed by Morgan Maher and styled by Natasha Wray.

#PradaEditorials @elleuk @emrata @morgan.maher @natashawray
The quiet power of a summer sky: Prada’s “Days of Summer” campaign. 
 
Creative Directors: #MiucciaPrada and #RafSimons 
Photography: @oliverhadleepearch 
Campaign Creative Direction, Film Direction: @ferdinandoverderi 
 
#PradaSummer #Prada
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