HYPEBEAST

HYPEBEAST

hypebeast

This isn’t your typical K-Pop debut. Five different worlds collide into one explosive universe. The co-ed quintet @allday_project brings together a signature choreographer, a modern dancer, a Columbia University student, and a rap competition finalist — members who have already made their mark in their own fields. Skipping the traditional trainee system, they’re creating music that’s raw, bold, and entirely their own. Link in bio to discover the chemistry of ALLDAY PROJECT in our full interview. Photo: ALLDAY PROJECT

08.27 16:59

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The BEST Air Max 95 collab this year?
Following the debut of his 23rd signature sneaker, @kingjames gave us an early glimpse at this upcoming AF1 in sleek navy patent leather. The shimmering shoe boasts "AF1 LBJ" on the tongue as it sits atop a translucent navy outsole with gold hardware. No release details as of yet, however, stay tuned.⁠ ⁠ Photo: Phil Gong/Joyce Li/Hypebeast, Brenda Lo/Nike
#IIICOMBINE has unveiled its new headquarters building, “#HausNowhereSeoul.” Developed under the concept of “a place like nowhere else,” this marks the first architectural project of the brand’s FUTURE RETAIL initiative, embodying IIICOMBINE’s philosophy and imagination within a unique architectural realm. Haus Nowhere Seoul (@hausnowhere) will feature flagship spaces for #gentlemonster (@gentlemonster) #Tamburins (@tamburinsofficial), #Atiissu (@atiissu), and #Nudake (@nu_dake), along with the newly launched brand #Nuflaat (@nuflaat), offering visitors distinctive, brand specific experiences. Discover more about the space in the full video now. Video: Jisoo/ @hypebeast 📍Haus Nowhere Seoul 433 Ttukseom-ro, Seongdong-gu, Seoul
@zenithwatches and @usmmodularfurniture just dropped a new collab at Geneva Watch Days — the Defy Chronograph USM. It sticks to the original DEFY’s sharp 37.3 mm case, now with dials in USM Green, Pure Orange, Golden Yellow, and Gentian Blue. The chronograph hand even ends with a mini USM ball joint filled with Super-LumiNova. Inside beats the El Primero 400 caliber, visible through a sapphire caseback. Each colorway is limited to 60 pieces, priced at $11,800 USD, and comes in a USM Haller–inspired chest. Video: Brian Nguyen/Hypebeast
Victor Victor x Nike loading… 🏎️
#sponsored @michelobultra is gearing up for this year’s Ryder Cup. In celebration of one of golf’s biggest tournaments, Michelob ULTRA and @hypegolf unveil a team kit-inspired capsule blending sport-to-street style with a hoodie, jersey, and lifestyle accessories. Co-branded graphic accents blend Hypegolf’s elevated fashion lens with Michelob ULTRA’s storied legacy in sports. #ad
@vans is reimagining a timeless silhouette with the new Skate Loafer, merging moccasin-inspired elegance with pro-skate performance. ⁠ ⁠ Crafted in premium suede across three colorways: Black, Incense, and Brown – the slip-on design is built with a vulcanized lug outsole for board feel and grip, PopCush™ cushioning for impact protection, and Duracap™ reinforcements in high-wear areas.⁠ ⁠ Whether you're rolling to the park or styling downtown, this loafer delivers on heritage looks and pro-skate performance.⁠ ⁠ Priced at $74 USD each, the shoes will land via select retailers, including our online store @hbx on August 28.⁠ Photo: Vans
Cadillac is coming for @f1 in 2026 🏁⁠ ⁠ They’ve locked in @schecoperez and @valtteribottas — together sharing 527 GP starts and 16 wins, with experience at Red Bull and Mercedes respectively — to lead the charge as the team makes its debut.⁠ ⁠ Can this duo take @cadillacf1 straight to pole? ⁠ Photo: F1
@philipgefaell is redefining luxury nostalgia with his latest 18k white gold Pokéball pendant, a masterpiece blending haute jewelry craftsmanship with pop culture legacy. ⁠ ⁠ Etched with intricate circuit-board motifs and inspired by Daniel Arsham’s futuristic relics, the piece opens to reveal a hand-sculpted Sceptile nestled within, set with VVS diamonds and rare green demantoid garnets. ⁠ ⁠ This wearable art piece bridges street-inspired narratives with the elite craftsmanship of houses like Cartier and Van Cleef & Arpels. His designs are slated for upcoming auctions in Hong Kong and include four major bespoke commissions for high-profile clients, each valued at over $300,000 USD.⁠ ⁠ Priced at $25,000 USD, swipe to have a look at this collector’s item.⁠ Photo: Philip Gefaell
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