Under Demna, @balenciaga is perhaps one of the most misunderstood projects in contemporary luxury. Its power lies not in being universally liked, but in forcing us to confront the contradictions of a world where irony, banality and aspiration all exist in the same garment. What often gets lost, though, is that #Balenciaga under Demna is about making sense of what it means to be human in the age of spectacle rather than provoking for provocation’s sake. That insistence links him to the struggles of artists across disciplines: the tension between creating something profoundly personal and watching it flattened into spectacle. It also something the #MensFolio September 2025 cover talents @pp.kritt and @tbzuyeon can deeply relate to. Head to the link in bio to read the full interview. Photography @zimingqin Creative Direction & Styling @izwanabdllh Interview & Production (Paris) @manfred__lu Executive Producer (Photography) @franiese Production (Photography) @eo_iameo Production (Seoul) @seoyul_oh | @syproduction_official Grooming (PP) @jjaypink Hair (PP) @winchattra Grooming (JUYEON) @glosss_bobo Hair (JUYEON) @i_m.kd 1st AC @louisereinke 2nd AC @paridecamasso Production Assistant @giokaseii Retoucher @er_duod Production @studio_dot_comme Outfits @balenciaga 54th Couture Location @balenciaga Couture Salon, 10 Av. George V #MensFolioxPPxJuyeon
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