HYPEBEAST

HYPEBEAST

hypebeast

All Hail the King 👑 🙌🏾 The atmosphere was electric, but the moment @kingjames stepped onto the stage, the crowd was silenced by a wave of pure awe. LeBron James’ presence in Shanghai, at the “House of King James,” was a powerful reflection on a journey that has evolved from a game into a legacy. He was there to unveil the Nike LeBron 23, but he reflected on his 23 years in the league and the blueprint for his reign, telling us that for him, true success is not measured in championships, but in the happiness of his kids @bronny , @_justbryce and @allthingszhuri. “It would be a failure,” he said, if his legacy were only about him. Head to the link in our bio to read our full exclusive conversation with LeBron James. Video: Joyce Li/David Cheng/Tim Lee/Hypebeast, LeBron James, Nike, Getty Images

09.08 20:29

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Here’s a look at @togaarchives and @asics’ first-ever collaboration, reimagining the GEL-NYC with TOGA’s “Formal, Informal, Anti-Formal” ethos. The sneaker features decorative cowboy boot-inspired appliqué, a dual lacing system, and signature TOGA ornamental hardware around the eyelets. Look out for the pairs to drop later this month.
Cook x La Flame x Beast wasn't on our 2025 bingo card 💥⁠ ⁠ Photo: @apple
The iPhone Air is officially here!
@apple introduced the all-new iPhone Air lineup alongside the new iPhone 17, Watches, and more. Swipe through to check out the announcements. Photo: Apple
Labubus are taking over @moynat ✨⁠ ⁠ The French maison has teamed up with @kasinglung, creator of 'The Monsters,' for a limited-edition collection that brings his cult character to Moynat’s M Canvas. Accompanied by Zimomo and King Mon too, the lineup spans totes in every size, the Mini 48H, Hobo, cardholders, charms, and rare Mignon bags.⁠ ⁠ Launching early October to celebrate the 10th anniversary of 'The Monsters,' the capsule will be available at select Moynat boutiques worldwide through early 2026.⁠ Photo: Xiangyu Liu
The Swoosh is adding a spicy mismatched pair of Ja 3s to the rotation with the "Channel 12" iteration.⁠ ⁠ The shoe features a striking color palette with one shoe in hues of Soft Yellow and University Gold, while the other is a blend of Purple Dynasty and Volt Tint. This contrasting design is not just a stylistic choice; it’s a direct nod to late-night local TV energy. The Ja 3’s design is a from-the-ground-up overhaul, featuring a ZoomX cushioning system and a traction pattern with Morant’s signature logo for superior grip.⁠ ⁠ Pick up a pair now via Nike.⁠ Photo: @sneakerpolitics
Zenitsu is finally locking in ⚡⁠ ⁠ The latest poster for 'Demon Slayer: Kimetsu no Yaiba – The Movie: Infinity Castle' has dropped, just days before the U.S. release, promising the kind of animation and action the franchise has been known to deliver.⁠ ⁠ Serving as the first part of a trilogy adapting the manga’s final arc, the movie brings the Demon Slayer Corps into their most high-stakes battles yet.⁠ ⁠ The film hits U.S. theaters on September 12.⁠ Photo: ©koyoharu Gotoge / Shueisha, Aniplex, Ufotable
The BEST Air Max 95 collab this year?
Following the debut of his 23rd signature sneaker, @kingjames gave us an early glimpse at this upcoming AF1 in sleek navy patent leather. The shimmering shoe boasts "AF1 LBJ" on the tongue as it sits atop a translucent navy outsole with gold hardware. No release details as of yet, however, stay tuned.⁠ ⁠ Photo: Phil Gong/Joyce Li/Hypebeast, Brenda Lo/Nike
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