Form Structure’s identity for Minna no Tsukemono bridges culture, typography, and the art of preservation. Created for the Echigo-Tsumari Art Triennale — this visual identity is rooted in the heart of a snowy Japanese village where pickling is more than food... it’s a philosophy of life. The design draws power from the Chinese character 漬, capturing the essence of water, pressure, and containers — each stroke designed with intention. But the secret ingredient? The heart ❤️ — the emotional weight behind every preserved story. By shaping containers that reflect Hong Kong and Japan’s rice traditions, this system blends old-world culture with contemporary visual language. And it invites audiences to co-create — visually and emotionally. Typography in play: 秀英明朝初號 x Noe Display Printed on: Cotton Blotting Paper, 250gsm 📍@form_structure.co @cheungming0326 🎨 For &st | @minna.no.tsukemono @madasia @hkhouse @apothere #GraphicDesign #VisualIdentity #Branding #TypographicDesign #CulturalDesign #DesignWithMeaning #EchigoTsumari #ArtTriennale #JapaneseTypography #漬物 #越後妻有 #大地の芸術祭 #formstructure #BrandNarrative #PrintMatters
06.04 20:40