Nobody knew where Meander Valley was. Now, it’s unforgettable. When your brand’s not even on the map — literally — how do you find common ground? @forthepeople.agency took Tasmania’s Meander Valley from hidden gem to fertile icon by turning rich land into a living brand. This place brand goes beyond logos: It grows from the soil. It meanders like the rivers. It speaks in poems and patterns. It connects the community to the land — and to each other. A brand identity born from the ground up. Crafted with the Council, designed with the people.
05.04 13:50