logos.ai

logos.ai

logos.ai

E-bikes are about more than transport. They’re about changing the way families move—sustainability meets fun. Your brand must be friendly, robust, and reliable. • This is the identity for Wombat Bikes, a new range of cargo e-bikes. • Entirely Australian owned and designed, aimed at urban families. • Identity by @primary.works . Client: @wombat_bikes How the design hits the mark: • The custom logotype uses chunky forms and curves, evoking the Wombat namesake. • The result is a mark that feels solid and strong, yet warm and approachable. • A secondary mascot icon adds to the friendliness. • The muted palette recalls the Australian bush, grounded in the brand’s origin. • A pop of vibrant orange speaks to the brand’s energy and signature frame color. It’s great to see these bikes now rolling through our cities. Photography by @jacobboll and @dan_knott. Full case study live on the website. #brandingdesign #brandidentity #ebikes #cargobike #primaryworks #wombatbikes #logodesign #australiandesign #designstrategy #visualidentity #sustainability

10.04 13:59

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