@danspunt supports and inspires dance enthusiasts and professionals across Belgium. @broosstoffels created their new visual identity capturing the essence of dance: movement, connection, and expression. The name Danspunt received renewed meaning with the addition of a dot and comma, Dans, Punt, to highlight its role as the home of all things dance. The identity revolves around six flexible logo variations used across different media, always in motion. The connected letterforms reflect the connection between dancers themselves, as well as between dancers and Danspunt, visualizing the broad network that unites them. The flowing lines express the many energies of dance: sometimes soft and organic, sometimes sharp and angular. This linework forms a simple and adaptable visual language that extends naturally into signage, iconography, and various applications like stationery, the website, and social media. A bright, powerful color palette reinforces this bold visual identity. Alongside digital and print designs, the identity was applied to a new façade signage system with flags, banners, and a full window graphic that invites visitors inside. It continues throughout the interior with wayfinding elements for studios, restrooms, and foyer. This is branding that reflects the subject. Dance is movement, connection, and energy. The identity visualizes all three without overcomplicating them. How do you translate physical movement into a flexible visual system? Website: @statik.be Motion design: @wardrombaut.xyz Signage: @styleman_________ Naming: @elvire_delanote Photography: Rudy Carlier #branddesign #visualidentity #dancebranding #brandingstudio #logodesign #graphicdesign #designagency #signagedesign #identitydesign #brandingdesign #creativeagency #Belgium #wayfinding #motiondesign #colorpalette #typographydesign #brandidentity #culturalbranding #communitybranding #designsystem
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