@duffy_design_ created branding for @whittierinkhouse that nails a tricky brief: blend Disney California vibes with urban edge for a custom DTF, UV-DTF, sticker, and embroidery shop. ㅤ The solution? ㅤ A hand gesture that merges the look of famous Disney gloves with the west side sign. It's simple, smart, and immediately readable. ㅤ Sometimes the strongest concepts don't overthink it. ㅤ The icon alone does a lot of heavy lifting, but the system works because it's paired with bold, professional type and playful graphic elements that keep the energy high without tipping into chaos. The balance between nostalgic and contemporary feels right for a print shop trying to stand out in a crowded category. ㅤ What makes this work is restraint. The identity doesn't lean too hard into Disney nostalgia or overdo the urban aesthetic. It sits confidently in the middle, which is exactly where Whittier needed to be. ㅤ For a business that produces custom prints, stickers, and embroidery, the branding itself needED to be versatile and scalable. This system delivers. The icon works small on a sticker or large on apparel. The type holds up across applications. The playful graphics give the brand room to breathe without losing structure. ㅤ A mark that clicks immediately, not one that needs explaining. ㅤ #branddesign #visualidentity #printbranding #brandingstudio #logodesign #graphicdesign #designagency #icondesign #identitydesign #brandingdesign #creativeagency #California #urbanstyle #mascotlogo #brandidentity #customprinting #stickers #embroidery #boldtype #designsystem
12.10 20:30
