In the world of code, consistency is critical. Your branding must be the most legible, most functional tool your user owns. ㅤ @cursor_ai refreshed its visual identity with the help of @kimeracorp. ㅤ The core element is Cursor Gothic, a bespoke typeface built specifically for their interface and communication. ㅤ How they achieved consistency: ㅤ A custom icon set was designed for both the website and the code editor. ㅤ The visual language stays consistent across all touchpoints. ㅤ New logos and app icons are optimized for legibility. ㅤ They work together as a cohesive system across product, web, and social platforms. ㅤ Note: A new monospace typeface, tailored specifically for coding, is currently in development. ㅤ Your brand is a user experience. Is your typography a tool or just a style choice? ㅤ Great work from the team: Creative Direction & Design: @kimeracorp, @michael_clasen, @justinjaywang 3D Renders: @yannikwenk Type Design: @kimeracorp, @michael_clasen ㅤOriginal design by @benbarry #branding #customtypeface #corporateidentity #artdirection #typeinspire #visualcommunication #graphicdesign #logodesign #designsystem #customicons #kimeracorp
10.03 13:31
