Yohji Yamamoto and Adidas: a relationship between The Future of Fashion and the Legacy of Sport (2002-2024) Y-3 is where high fashion meets sportswear, a groundbreaking fusion of Yohji Yamamoto’s avant-garde aesthetic and Adidas’ performance innovation. Launched in 2002, it was ahead of its time—long before luxury-streetwear collaborations became the norm. Yamamoto, known for his deconstructed tailoring and monochrome minimalism, saw in Adidas the perfect canvas for his vision. But his relationship with the brand began well before Y-3. In the late ’90s, he collaborated with Adidas on a limited series of footwear, experimenting with the intersection of sports and high fashion. This early partnership laid the foundation for what would become Y-3, setting the stage for a sleek, futuristic line that redefined sneaker culture and technical apparel. From the iconic, tech-infused garments, Y-3 and Yohji Yamamoto have been shaping the game for over two decades. What are your thoughts? 💭 Scans By: @myclothingarchive
03.08 08:04